15/25, 35/55 years old… Socio professional categories used in traditional targeting are over in this digital era mindset.
Confronted with the consumer-actor, an upcoming generation which has a demanding relationship with brands as well as an identity dimension, we seek to identify what are the key behaviors patterns and to get a closer understanding. Innovation, communication, touchpoints or brand engagement. To develop projects which particularly resonate, it is imperative to challenge its clients’ believes.
Ethnographic research, provides a vibrant consumer testimony to get inspirational insights and actionnable consumer journey.
WE GET ACTIONABLE INSIGHTS
A TEASER BEFORE SCHEDULE A MEETING?
Our process is to identify the behaviors typologies on your market which we illustrate afterwards with some personas. To get an accurate consumer knowledge, we are able to embody these profils with ethnographic studies : lifestyle, values and deep aspirations understanding with also an analysis of the use, attitudes and brand preference. These explorations develop narrative portraits by shooting & deciphering the way of living and the consumption habits. In the same way, our focus group entertains the meeting with soundness to get a consumer moment of truth while the group animation.