A TEASER BEFORE SCHEDULE A MEETING?
Our process is to identify the behaviors typologies on your market which we illustrate afterwards with some personas. To get an accurate consumer knowledge, we are able to embody these profils with ethnographic studies : lifestyle, values and deep aspirations understanding with also an analysis of the use, attitudes and brand preference. These explorations develop narrative portraits by shooting & deciphering the way of living and the consumption habits. In the same way, our focus group entertains the meeting with soundness to get a consumer moment of truth while the group animation.