INSIGHTS - tropismes
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READY TO IMPLEMENT

A RELEVANT & INSPIRING TARGETING?

15/25, 35/55 years old… Socio professional categories used in traditional targeting are over in this digital era mindset.

 

Confronted with the consumer-actor, an upcoming generation which has a demanding relationship with brands as well as an identity dimension, we seek to identify what are the key behaviors patterns and to get a closer understanding. Innovation, communication, touchpoints or brand engagement. To develop projects which particularly resonate, it is imperative to challenge its clients’ believes.

 

Ethnographic research, provides a vibrant consumer testimony to get inspirational insights and actionnable consumer journey.

 

WE GET ACTIONABLE INSIGHTS

  • FOCUS GROUP
  • PERSONAS
  • ETHNOGRAPHY
  • CREATIVE WORKSHOP
  • CONSUMER JOURNEY

A TEASER BEFORE SCHEDULE A MEETING?

Our process is to identify the behaviors typologies on your market which we illustrate afterwards with some personas. To get an accurate consumer knowledge, we are able to embody these profils with ethnographic studies : lifestyle, values and deep aspirations understanding with also an analysis of the use, attitudes and brand preference. These explorations develop narrative portraits by shooting & deciphering the way of living and the consumption habits. In the same way, our focus group entertains the meeting with soundness to get a consumer moment of truth while the group animation.

  • Behaviors

    Behaviors' typologies

    Based upon the observation of major & emerging behaviors patterns of a market or a research topic, we provide a whole picture of consumer's archetypes which we model with a mapping to catch a «big picture» of client’s attributes or these from your competitors.

  • Personas & Ethnography

    Personas & Ethnography

    Behaviors patterns, goals, fears & key insights. Our personas are based on a deep exploration of their way of living and consumption habits to create an actionable & inspirational semi-fictional picture of the typical brand’s clients without being anecdotal or caricatural.

  • Focus group & workshop

    Focus group & workshop

    Innovative methodologies of consumer research entertain conversation & imagination backgrounds to be suitable for the people’s confidence. Fall outside of the framework without aseptic meeting room & one-way glasses help to capture accurately moments of truth.

369

INTERVIEWS CONDUCTED

53

INFLUENCERS

42

MAKERS

72

EXPERTS