The engagement era has changed the playing field for brands that used to target millions audiences in the hope to reach thousands.
People aren’t just expecting the channel to be different, they’re also expecting a completely different message they care about. Therefore, we propose to identify and cultivate your advocates to tell a story that is demonstrating your brand’s purpose. We can also inspire experiences that connect to the audience’s core beliefs and passions to create a greater resonance in people’s heart & mind.
The imperative is now to cultivate thousands so they can engage millions.
WE SPARK CREATIVE BRIEF “PEOPLE-CENTRIC”
ENGAGEMENT TRIGGERS
CREATIVE BRIEF 360°
BRAND CULTURE
UNEXPECTED PATHS
USER EXPERIENCE
A TEASER BEFORE SCHEDULE AN APPOINTMENT?
Naming, product & service innovation, engagement platform or activation ideas. We are « insight teller » and in the continuity of our creative & narrative approach of research & strategy, we are able to accompany your brand to exploit the detected insights. Our creative & operating solutions are developed to achieve your business goals by defining how will marketing do to help, what will communications have to deliver and what must media touchpoints have to do to reach consumers at key moments of truth within the consumer journey. A strategic input to creation which is developed by an agency & talents network, we often work with.
Activation Ideas
« Whatever is well conceived is clearly said, and the words to say it flow with ease » used to say Boileau. With this in mind, the research and brand strategy are inputs turned into naming possibilities in a clearly structured list to match with the brand added value.
Engagement plateform
Emerging trends or passions points that bring your audience’s target together are key moments to talk, to drive trial or to experiment your brand values. Connection opportunities detected to engage people are summarized with key mechanics and channels to exploit.
Activation ideas
To resolve the brand problems and exploit connection opportunities, ideas are developed. Flexible enough to be locally relevant, a visualization is also provided for a better creative translation and spark a creative brief with agencies & communication partners.
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CREATIVE BRIEFS
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CLOSELY AGENCIES
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AFFILIATE CREATIVES
36
ACTIONABLE ARTISTS