ABOUT US - tropismes
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TROPISMES IS AN HYBRIDE STRUCTURE

OF RESEARCH & STRATEGIC PLANNING

Main focused to be relevant with the digital natives, we seek to reduce the discrepancies by upgrading the traditional research methodologies.

 

Mind the gap between generations but also the declared consumption habits versus the reality lag. On-line community studies, creativity techniques and ethnography using photo/ video but also wearables. These immersive & narrative ressources, help us to apply our creative approach of research and strategic planning.

 

Now you better know why we like to call our job as « Insight Teller »?

  • CONSUMER CENTRIC
  • TRENDS SNAPSHOT
  • INSIGHT TELLER
  • BUSINESS ORIENTED
  • BRAND APPEAL

WE ARE “INSIGHT TELLER” THROUGH

AN INTEGRATED COMBINATION OF SKILLS

Tropismes is an hybrid structure which displays a particular ability of research & strategic planning through a creative & operational approach.

 

For this purpose, our team is natively made up of psychosociologists, journalists, photographers, art directors, video editors, influencers who are often also artists at the same time.

Cyril
Strategic planning

10 years/ agencies
DDB - FCB
Teacher Iscom
Artist / Painting

Cross-cutting0%
Creative0%
Lucidity0%
Stephanie
Qualitative studies

10 years/ Institute
Censydiam
Synovate
Psychosemiology

Psychology0%
Empathy0%
Audacity0%
Laetitia
Media strategy

20 years/ agencies
Mediaedge, Zenith
Coach therapist
Artist / Collage

Acuity0%
Iconoclast0%
Strategic0%
Ling
Sociocultural studies

10 years at Ipsos
Arts & Media
Mixte Magazine
A-Sun Wu Studio

Curiosity0%
International0%
Enthusiastic0%
Emilie
Transversal projects

15 years/ advertisers
Danone - Alstom
Startup Art & wines

Diplomacy0%
Negociation0%
Intuition0%
Mathilde
Digital projects

15 years/ agencies
Marcel, ESV Digital, BETC 4D
Teacher ECV

Coordination0%
Tact0%
Undertaking0%
Carol
Journalism investigation

Managing editor
Shi-zen - QOA - La Plume de Swane
StreetArtist

Goodwill0%
Activist0%
Inspiration0%
Thibaut
Artistic direction

Illustrations
StreetArtist
Gallery owner
Screen printing

Instinct0%
Soundness0%
Creative0%
Sylvain
Video projects

Entertainment
StreetPhotography
Globe trotter
Collective manager

Explorer0%
Observation0%
Methodic0%
Baudouin
Ethno-photographer

Photo book 75Parisiennes
Elle - WAD - Terre de Vins

Perspicacity0%
Accuracy0%
Mischievous0%
Kuno
Asia / Tokyo correspondent

Artistic direction
Fashion, beauty
Party maker
Influencer

Imagination0%
Networking0%
Surprising0%
Emilie
U.S correspondent

20 years/ Communication
Ogilvy - Saatchi
Institut Curie

Multicultural0%
Organisation0%
Attaching0%

FUN FACTS

Our crew is working flexibly with its clients and operates through an extensive talent network to set up bespoke teams which fulfill the research, strategic and creative needs of advertisers & agencies.

 

Our requirement is to capture tactfully moment of truth and emerging trends which are highlighted in an inspiring story. Rely on actionable insights will enhance naturally the brand strategic thinking in order to inspire a consistent creative translation.

999

PROVOKED LAUGHTER

2

INCUBATED STARTUP

30

FILMS WEEKLY

5

JAPAN OTAKU