Main focused to be relevant with the digital natives, we seek to reduce the discrepancies by upgrading the traditional research methodologies.
Mind the gap between generations but also the declared consumption habits versus the reality lag. On-line community studies, creativity techniques and ethnography using photo/ video but also wearables. These immersive & narrative ressources, help us to apply our creative approach of research and strategic planning.
Now you better know why we like to call our job as « Insight Teller »?
WE ARE “INSIGHT TELLER” THROUGH
AN INTEGRATED COMBINATION OF SKILLS
Tropismes is an hybrid structure which displays a particular ability of research & strategic planning through a creative & operational approach.
For this purpose, our team is natively made up of psychosociologists, journalists, photographers, art directors, video editors, influencers who are often also artists at the same time.
10 years/ agencies
DDB - FCB
Artist / Painting
10 years/ Institute
20 years/ agencies
Artist / Collage
10 years at Ipsos
Arts & Media
A-Sun Wu Studio
15 years/ advertisers
Danone - Alstom
Startup Art & wines
15 years/ agencies
Marcel, ESV Digital, BETC 4D
Shi-zen - QOA - La Plume de Swane
Photo book 75Parisiennes
Elle - WAD - Terre de Vins
Asia / Tokyo correspondent6>
20 years/ Communication
Ogilvy - Saatchi
Our crew is working flexibly with its clients and operates through an extensive talent network to set up bespoke teams which fulfill the research, strategic and creative needs of advertisers & agencies.
Our requirement is to capture tactfully moment of truth and emerging trends which are highlighted in an inspiring story. Rely on actionable insights will enhance naturally the brand strategic thinking in order to inspire a consistent creative translation.